The massive impact of the drug economy on Mexico has become a relevant topic of everyday life in the country. There is a new discourse in the media that represents ways of life associated with drug dealing, known as narco culture. It includes motion pictures, fashion, literary works, architecture, beauty ideals, popular music (narcocorridos 1 ) and television series, in which fictional and non-fictional representations of drug trafficking and its interactions with society are disseminated (Sibila and Weiss 2014: 561). The products of narco culture feed a “complex network of cultural practices” (Cabañas 2014: 4), that comprise activities related to the production, distribution and consumption of drugs as well as its effects on political structures, individuals and social connections.