ABSTRACT
Introduction For anthropologists who study work and organizations and their place in our lives, and for all corporate or business and organizational ethnographers, doing good research still largely depends on doing good conventional ethnography. is usually means spending time with people in their work settings, observing them as they do their work, and talking with them about what that work means to them. Yet the challenge facing corporate ethnographers today is doing ethnography in the global context where work is distributed around the world, across multiple boundaries, in rapidly changing contexts, and where human interaction is mediated by technology. e vexing question is: do conventional ethnographic methods still really work for us in this complex, global business environment where work more oen than not takes place over the Internet?
