A review of literature on the topic of ‘European business’ is a sizable task the boundaries of which need to be specified clearly to ensure a meaningful outcome. In order to conduct research that makes a difference (Busi, 2013), that results in an interesting outcome (Davis 1971), relevant in the fields of business and management (Bartunek et al. 2006), and specific to Europe, the scope and robustness of the methodology both need careful attention.