Every claim about cell phones has a flip side, resulting in antinomies. These are not merely contradictions, since they tend to be mutually sustaining. Reviewing the chapters gathered in this volume, this commentary discusses the semiotic ideologies they reveal, centering on anxiety and celebration, materiality and immateriality, mediation and immediation, presence and absence, self and other, emancipation and moral threat, product and fetish, and historical emergence or perennial persistence.