Affluence in the post-war period has had a distinct impact on young people in Britain. Increased spending potential power has been one of the main contributing factors in providing post-war youth with the means to create a multitude of youth cultures and lifestyles which, as they grew in popularity, provoked varying degrees of outrage, excitement and commercial success. Traditionally youth cultures have been seen as one of the sites of counter-culture in society. The rebellious nature of youth cultures in the 1950s, when young people’s new-found affluence brought them to the country’s attention, and the social revolution pioneered in the 1960s led academics to focus upon youth as a site of societal rebellion. The spectacular and often what they have perceived to be the deviant nature of these cultural expressions have intrigued academics. Predominantly from the fields of sociology and cultural studies, numerous theories and observations have emerged which have sought to understand and rationalize this aspect of young people’s lives.