ABSTRACT
The theme of this book concerns the impact of globalisation of educational praxis on culture; this chapter is concerned specifically with cross-cultural transference in educational management. It is a widely-recognised fact of global economics that the parts of the world which have enough money to indulge in research tend to exert influence on other parts of the world where such research is impossible to fund. The mechanism is straightforward: research findings are turned into journal articles, which later evolve into textbooks of educational models and theories. With globalised marketing, such books are then found on shelves around the world, and, with the hegemonic power of the printed word, and in the absence of anything more locally suitable, these can easily be seen as 'how to' texts – but the assumption that materials are equally relevant everywhere is simply not sound.
