As we enter the 21st century most people in the world will be affected by the impact of globalisation on their lives. The nature of the impact will be different for each of us, and while the context and nature of globalisation will also vary, there are a number common consequences that will be felt by all. A key concern harboured by many people is the nature and extent to which global influences will affect positively and negatively our daily lives, and particularly the cultural values we hold. Transitional societies with their emerging economies, are in the main, highly traditional and conservative in outlook. In such societies, the consequences of globalisation are often seen as a threat to the cultural and religious values which these societies hold dear. Even in the richer and better off countries of the world, the increasing pace of globalisation is a cause of serious concern to many citizens, as globalisation is perceived to be coupled with excessive reliance on market forces and the dominance of corporate culture, resulting in often intense anti-globalisation movements. At the base of these concerns, is the extent to which individuals and the group cultures to which they belong, may become marginalised and even subordinated to the greater 'globalisation' culture.