Since the business of reviewing witchcraft studies began on an international level, research has developed rapidly.1 Still, some areas have hardly been touched by recent scholarship, for instance that of media and communications. Although Erik Midelfort systematically explored printed broadsheets, pamphlets, and tracts, and despite many subsequent comparative regional studies, media and communications studies have not yet gained a secure place in witchcraft studies.2 While scholars are in broad agreement on the importance of the field, media and communications as keywords have played a role neither in the many conferences and publications of the Arbeitskreis Interdisziplinäre Hexenforschung (AKIH), nor in the hundreds of entries in the Encyclopedia of Witchcraft, which offer merely short and unsystematic accounts.3