The aim of this paper is to outline how Italian agriculture and the Italian countryside are adapting to changing social demands, a question that Agenda 2000 is also concerned with. A negotiating process between both old and new objectives and subjects which are involved in the political arena of European agriculture is required to carry out this programme successfully. It is well known that Agenda 2000 represents a compromise between European and international views on policy. It is a starting point for defining new opportunities for the European agricultural model. Manifold problems, underlined not only by Agenda 2000 but also by numerous innovative actions, have led to the creation of this document. The document tries to give response to four different questions.