ABSTRACT
The value and impact of our professional writing and communication programs could be enhanced if programs set research agendas that coordinated the energies and output of their faculty. This chapter examines approaches to setting programmatic research agendas that have been successful. It identifies ways academic programs can define and engage with research activities of high value in various business and organizational settings. The chapter concludes with steps a program might take to establish a departmental or programmatic agenda for research.
