ABSTRACT

The distinctive characteristics of the Internet and the rapid growth of social media have enabled a social world where images and imagery-based narratives travel freely across linguistic, national and cultural borders, leading to the creation of nouveau global publics acclimatized to a culture of visual rhetoric. Clancy and Clancy (2016) argue that precisely due to its ability to transcend borders and due to its increasingly important role in contemporary global discourses, the image occupies a privileged position that can enable it to dislocate or disrupt rationalist or logic-based paradigms.