ABSTRACT
Social and economic life in the eighties was dominated by a group of Yuppies -young, upwardly mobile, ambitious and hyperactive professionals who established a certain life-style and patterns of consumption. They were not afraid of spending money and they tended to choose relatively expensive trendy products which expressed their social and financial status. However, after years of hyperactivity yuppies seem to be exhausted, they have stepped back and take advantage of, or experience disadvantages of, their past. The end of the century seems to belong to a different group of even younger people, who were called by IMCS International skippies (School Kids with Income and Purchase Power).
