Work on transmediality, despite being concerned with intellectual properties moving across media, has tended to focus on film, television, comic books and video games. When introducing transmedia storytelling as a concept, Henry Jenkins discusses the Matrix franchise (2006, 101). And it is emblematic of the field that Jan-Noel Thon’s (2016) Transmedial Narratology and Contemporary Media Culture focuses on films, graphic novels and video games. Such an orientation has assumed that some media are not well suited, or even especially relevant, to understanding transmediality. For instance, popular music has been largely occluded, despite the fact that