This paper discusses mementos bought at the seaside, particularly at Blackpool, and brought home as gifts, mainly to the industrial north of England, roughly between the 1880s and the 1950s. Our major concern is with small white ceramic ornaments (hereafter called 'ceramic ornaments'). They were industrially produced for the working class, and comprised either printed views of town landmarks such as the Tower, the Giant Ferris Wheel, the Piers and the Promenade or 'crested china', that is, bearing prints of the Blackpool town crest with its motto Progress. 1 These were inspired by the higher quality china products of the Goss factory 2 and for the most part, being cruder, cheaper and made of pottery, can be regarded as 'sub-Goss' (Figure 8.1).