Rapid developments in the application and use of the Internet create new opportunities as well as the reformulation of 'older problems'. This chapter reviews current trends in Internet use, realising that this is a 'snap-shot' subject to rapid obsolescence.

The chapter 1 clarifies the origins of the Internet and the World Wide Web, critically canvasses what is on the Internet and focuses upon the broadening opportunities for E-commerce - incorporating E-channels and E-marketing. More importantly, the chapter highlights emerging problems of Internet abuse, intrusions into privacy and the need for global management of the Internet at a time of increasing exposure and vulnerability of many stakeholders finding themselves dependent on, or addicted to, the Internet.