ABSTRACT
This introduction seeks to explain why a comparative communication perspective is essential for the advancement of communication studies. For this, we will take account of the advantages of comparative communication research in meeting the central epistemological requirements in research, overcoming parochialism in mainstream communication studies, and satisfying a surging interest among scholars as the world goes digitized and globalized. Finally, we will review how this volume and each chapter contribute to our understanding of comparative communication research and the debates over some of the methodological and theoretical issues it is facing.
