In the developed countries of today, travel contributes to well-being by increasing opportunities for people to choose where to live in relation to their workplace, to meet with relatives and friends, to purchase the most attractive goods at the lowest prices, to patronize the best restaurants, to visit recreational places, and to attend entertainment and cultural events. Some travel is also enjoyed for its own sake. Examples include driving a fancy new car or enjoying to sail in the sunshine. Does this positive picture of travel imply that people’s attitudes toward travel are positive? In this chapter, we attempt to answer both this question and several related questions.