ABSTRACT
Sex advice is a rapidly growing media genre spanning newspaper problem pages, magazine articles, TV shows and a multiplicity of online forums, blogs and videos. In this chapter we examine the ways in which sex and sexuality are currently constructed and contested within one particular medium: sex advice books. After locating sex advice books within the wider context of self-help culture, sex therapy and sexual subjectification, we provide a brief history of the genre, and then draw together the existing literature with our own analysis of books published over the last two decades (Barker, Gill and Harvey, forthcoming).
