The press—debated, derided, and dismissed—has always been a component of every presidential campaign, but it may be fairly argued that media involvement in this presidential campaign was never more scrutinized, scandalized, and scapegoated. In that broad sense, it is difficult to over-state the role Donald Trump's public animosity against the media, his flagrant use of misinformation and falsehoods to drive a campaign narrative, and the media's own culpability in contributing to his early rise in the polls affected the presidential campaign.