This chapter grew out of a set of questions upon which I stumbled in my larger research on the phenomenon of nostalgia in postsocialist Eastern Europe and, in particular, Yugoslavia. No other country in the Eastern Bloc witnessed such massive mourning after the death of a communist leader, as did Yugoslavia after the death of Josip Broz Tito. Even 20 years after the fall of communism and 30 years after his death, the range of social and cultural projects inspired by Tito gives me pause. 1 What could explain such a persistent and epidemic feeling of what came to be called 'Tito-stalgia' and 'Yugonostalgia' (often interchangeable) in the former Yugoslavia?