ABSTRACT
Recent years have witnessed increasing interest in the study of implicit attitudes. Implicit attitudes are presumed to operate outside direct conscious awareness and have an effect on perception, preference, and behavior. This chapter deals with the measurement of implicit attitudes and more specifically the Implicit Association Test. The chapter presents a description of this test as well as its psychometric properties, including reliability, construct validity, convergent and discriminant validity, predictive validity, known-groups validity, and incremental validity. The chapter also reviews some of the contributions of the IAT from both educational psychology and language learning, along with research on the malleability of implicit attitudes. The chapter ends with directions for future research.
