ABSTRACT
Globalization and postmodernism have brought many changes – social and technological, among others. Increased intercultural contact and knowledge of cultures different from one’s own have changed the way language is used and taught. The language teaching classroom has adjusted to recent changes, by adding sociolinguistic competence as a requirement, in addition to others. Diversification, however, is growing in several ways. Student groups are diversifying, and so are language norms. Personalized norms are the outcome of these processes, and teaching may be adjusted to this new reality.
