ABSTRACT
A four-page full-color advertisement for Viagra tablets has appeared in the latest issues of the American Psychologist, the flagship scientific journal of the American Psychological Association (APA). The ad shows a healthy, well-dressed couple dancing and smiling into each other's eyes. They seem to be in a public location, maybe a hotel or train station, since they are dancing in front of a curved marble staircase with several blurry figures holding suitcases. The couple are happily absorbed with each other, and the words read, "Success is one simple step away.... Introducing new Viagra, the simple new step to improve erectile function." There has never before, to my knowledge, been an ad for a drug, an ad in color, or a four-page supplement for anything in the American Psychologist. The APA is doing the Viagra tango.
