This essay takes a reflective look back at the last ten years – the iScreen Decade. Progress is identified alongside work that remains to be done. There are questions that still need to be answered to understand implications for children’s media developers, parents and families, educator, researchers, policymakers, and philanthropists. Priorities are identified including: a focus on children’s learning and development; addressing equity issues; offering opportunities for deeper learning; encouraging intergenerational co-viewing; enabling peer-to-peer learning; enhancing the digital knowledge and skills of parents; and advocating for educational standards and incentives for children’s media developers. Strategies for putting these priorities into practice are offered. The essay ends with a call to policymakers and philanthropists to support children’s media developers, researchers, and educators to benefit young children, parents, caregivers, and families.