ABSTRACT

In October of 1968, the Singer Sewing Machine Company released a specially assembled promotional tie-in LP featuring a faltering giant of 1950s rock ’n’ roll. The album, clumsily titled Singer Presents Elvis Singing Flaming Star and Others, was initially available only from retailers carrying Singer sewing machines, a market seemingly, though perhaps not, incongruous with Elvis’s primary demographic. Released as a promotional tool tying in to the Singer-sponsored holiday season television special Singer Presents … Elvis (later more popularly known as the ‘68 Comeback Special), the LP proved something of a perverse publicity product. Over the course of an exceedingly short twenty-minutes-and-thirty-seconds runtime, the Flaming Star album featured the song “Tiger Man” from the sit-down portion of the special (where Elvis performs with Scotty Moore and D.J. Fontana), alongside a previously unreleased studio outtake and seven tracks culled from five Elvis-starring films dating back to his discharge from the US Army in 1960.1