Successful information brokers possess a unique combination of entrepreneurial characteristics and reference skills. An individual may be a successful reference librarian, but may not possess any or enough entrepreneurial characteristics to insure success as an information broker. This article provides an opportunity for reference librarians, in particular, to assess the extent of their entrepreneurial characteristics. The self-analysis and discussion of what information brokers and reference librarians have in common and what they may not, will help individuals determine if a career as an information broker is a viable one for them.