The Inter-Variable Perspective on Consumer Value Research

Addressing relationships between consumer value and related concepts has dominated both consumer behavior and services marketing literatures of the last 30 years. Since Rust and Oliver (1994) called for a consistent line of research into the links between service quality, value and satisfaction, causal models on these variables (adding loyalty as a final outcome) have proliferated with applications to all settings, as several reviews on the value concept have noticed (e.g., Lin et al., 2005; Boksberger and Melsen, 2011; Gallarza et al., 2011).