Grounded Theory is an interpretative and challenging but powerful methodology. There is no “cookbook” or one-size-fits-all procedure that structures the process of Grounded Theory research – pursuing this approach entails developing a unique path of research for a project and thereby taking its specific requirements and conditions into account. One of its principles is the gathering of data and analysis from the outset, another is the continuous comparing of data and the seemingly paradoxical task of designing the path while walking. For these reasons, Grounded Theory is generally referred to as a constant comparative method.