Tourists’ experiences are diversely understood and are often linked to the description or structure of the tourist product. In this study the tour product is described as both an adventure and a package tour. Adventure tourism is defined and most commonly marketed as involving experience of risk, danger and adrenaline (Hall 1992; Sung, Morrison and O’Leary 1997; Millington, Locke and Locke 2001; Swarbrooke et al., 2003). Conversely, the organized routine and structure of package tourism is conceptualized as passive, safely insulated, experience (Schmidt, 1979; Schuchat, 1983; Quiroga, 1990).