The process of commodifi cation in the university (especially American universities) is beginning to reach new levels, dramatically transforming knowledge production, the knowledge itself and the identities of those who produce that knowledge. This process of commodifi cation within the university is itself part of the hypercommodifi cation of culture, which is one aspect as well as effect of the global structural forces often referred to as globalization. Particularly in this chapter I would like to think about the spatial dimensions of that transformation and the ways that space and place are part of the processes and contradictions of the territorialization, deterritorialization and reterritorialization in capitalism. Specifi cally, I would like to suggest that in the current era the production of sites of consumption, and the transformation of old sites of production into sites of consumption, is one of the key activities in the United States.