Creativity is now a central concept for regeneration experts, urban planners and government policy makers who are attempting to revive the economic and cultural life of cities in the twenty-first century. For local policy makers, a key to the economic recovery rests upon the successful development of creativity and a creative class (Florida, 2002). These ideas have been accepted, almost uncritically, by city authorities around the globe, who are intent on promoting creative quarters, clusters and networks, ‘cool’ cosmopolitan neighbourhoods, and the ‘necessary’ pre-conditions for the arrival of this creative class.