This challenge is as complex as it is important. Its complexity derives from the fact that it contains numerous and disparate elements, few of which seem complementary:

• The manifest need to protect the environment by using natural resources wisely, and by proactively addressing issues of global warming and pollution;

• The moral imperative to treat workers in developing nations with respect and dignity, a responsibility that includes preparing them through training and education to contribute to the long-term development of their home nations;

• Implicit social responsibilities to all a corporation’s domestic stakeholders-including employees, customers, suppliers, dealers, and host communities;

• The legal imperative to obey all the laws in every country where a company operates-including regulatory compliance and accounting and reporting procedures-extending

by James OʼToole

beyond where the law ends to include ethical governance and business practices.