This challenge is as complex as it is important. Its complexity derives from the fact that it contains numerous and disparate elements, few of which seem complementary:
• The manifest need to protect the environment by using natural resources wisely, and by proactively addressing issues of global warming and pollution;
• The moral imperative to treat workers in developing nations with respect and dignity, a responsibility that includes preparing them through training and education to contribute to the long-term development of their home nations;
• Implicit social responsibilities to all a corporation’s domestic stakeholders-including employees, customers, suppliers, dealers, and host communities;
• The legal imperative to obey all the laws in every country where a company operates-including regulatory compliance and accounting and reporting procedures-extending
by James OʼToole
beyond where the law ends to include ethical governance and business practices.