The paper discusses a memory model TOD AM that presents a particular point of view on the relation between data and brain formalisms. TOD AM, a theory of distributed, associative memory is based on the holographic approach of Pribram (1971) and the convolution-correlation formalism of Borsellino and Poggio (1973). It attempts to explain the storage and retrieval of item, associative, and serial-order information, and is tested by data from psychological studies of short-term human episodic memory. A brief account of the application of the model to these three areas and illustrative experimental data will be presented.