The intention of this paper is to describe some research from our laboratory which was suggested by a cognitive view of Pavlovian conditioning. With a few notable exceptions (e.g., Tolman, 1932; Zener, 1937) Pavlovian conditioning has historically been viewed as the most mechanistic and least cognitive of learning processes. Although it has often been used as an explanatory device to account for apparently cognitive aspects of complex behaviors, Pavlovian conditioning has itself been less frequently described in cognitive terms. It is the contention of this paper that such a description can potentially encourage novel and interesting experimentation.