The idea that bad things happen and can drive you crazy is not controversial to the public, including people diagnosed ‘schizophrenic’ and their relatives. Studies spanning 60 years show that while the public understands that many factors infl uence our mental health, they place far more emphasis on adverse life events than on biology or genetics. This belief has survived concerted efforts by biological psychiatry and drug companies to persuade us we are wrong (Read and Cain in press and see Chapter 12).