ABSTRACT

In this chapter we argue that YouTube video viewing practices of MoroccanDutch youth provide insights into multiple affective belongings between subjects across local and global geographies. We understand emotions as social and cultural practices. Drawing from a triangulation of large-scale surveys, in-depth interviews, and the analysis of videos, we map out what emotions may be evoked in the bodies of informants as they watch YouTube videos. In particular we explore the workings of two sorts of videos. The two genres of YouTube videos our informants mainly consumed were user-generated videos shot in Morocco sustaining feelings of transnational diaspora belonging and commercial music videos that produce feelings of attachment to national and global youth-cultural orientations.