Imagine a world where celebrity chefs campaign for better children’s school meals, or a politician stars in a ballroom dance competition. This is the mixed-up world of factual and reality television. News struggles to exist in a commercial marketplace; celebrities back political cam paigns; and politicians become celebrities writing autobiographies and Twitter feeds. It is a story of the survival of the ttest. The traditional public service genres of news, current affairs and documentary ght for survival as novel forms of popular factual genres like lifestyle and reality TV take over. These trends in factuality highlight a drive to hybridise content, mixing reality TV with current affairs, or politics with light entertainment. Hybridisation is good news for reality TV. This is a feral genre that is aggressive in the marketplace, crosses boundaries between the public and popular, and is resistant to re-containment. But, such a trend is bad news for journalism or documentary.