ABSTRACT
This chapter is concerned with how London won its bid for the 2012 Olympic Games and Paralympic Games. The analysis draws on various documentation, texts and three interviews: Sir Craig Reedie, Chair of the British Olympic Association (BOA) and an International Olympic Committee (IOC) Executive Board member; Mike Lee, the Director of Communications and Public Affairs for the London bid; and Richard Caborn, the UK Government’s Sport Minister at the time of the bid.
