ABSTRACT
No matter how much they champion innovation, greater competitive advantage, or enhanced services, virtually all organizations must also harbor enduring values and practices. Typically, these fundamentals are developed through persistent trial and error coupled with ongoing theoretical assessment from the best and, in some cases, failed practices within a given industry or eld. Many domains (accounting, business management, economics, law, the political sciences, etc.), have accumulated a body of knowledge that guides entire entities or specic functions within those entities in their eorts to achieve maximum eectiveness.