ABSTRACT
In the 1950s and 1960s, the two words strategy and strategic-as in corporate strategy and strategic management-entered the world of business (Kiechel, 2010). Since then, managers in the private and public sectors have lived under the rule of a new strategy paradigm, which has become more and more dominant. Today, strategy has transformed into something that almost every organization has (or ought to have) and/or perform (or ought to perform); something that everybody talks about and/ or identies with in either a positive or a negative manner.
