In this chapter, we specifically address the element of a coach’s work that is concerned with helping groups or individuals to learn. The chapter builds on the case made in Chapter 1 that coaching can, and should, be viewed as an educational endeavour, the success of which depends on the relationship between coach and athlete. To support this claim, we scrutinise some accepted theories of learning and reconstruct them to be more appropriate for coaching. Our preferred model of learning is founded on that of an educational relationship. We explore the conceptual framework for this model and discuss how the associated theories can inform our understanding of sports coaching.