In this chapter we assume that a practice-oriented research objective (hypothesis-testing, hypothesis-building, or descriptive) has been formulated and subsequently it has been decided that a practice-oriented case study will be designed and conducted. The structure of this chapter is as follows:

How to design and conduct a practice-oriented case study;

Case Study 6: Assessing whether a company has sufficient flexibility to develop successfully a new product (by Murthy Halemane and Felix Janszen);

Methodological reflection on Case Study 6;

Case Study 7: Building a model of best practice of company standardization (by Henk De Vries and Florens Slob);

Methodological reflection on Case Study 7.