Rural tourism is tourism that takes place outside densely populated communities and tourist centres. It is often considered small-sized and connected to the farming industry and outdoor activities that offer the guests individual service (Borg 1997). Rural tourism is local tourism, tourism “of the area,” sought after and controlled by local authorities (Grolleau 1996: 7). According to Bramwell (1993), the small scale of firms and their functional relationship with nature, heritage or traditional societies make them rural.