Enhancing innovation Methods, cultural aspects, ideation approaches, and box busters

Innovation can be either “incremental” or “disruptive.” “Incremental” innovation describes the small changes to an idea, process or technology that allow it to progress up the innovation S-curve toward maturity. “Disruptive” innovation describes the implementation of new ideas, processes or technologies that cause a jump to a new S-curve. In reality there 232is a continuum between incremental and disruptive innovation. However, in general, disruptive innovation occurs when developments allow us to meet new customer needs or provide new capabilities [1,2] (Figure 12.1).