ABSTRACT: The paper refers to an experimental program aimed at evaluating the characteristics of masonry, with the objective of developing an innovative system for masonry, destined to be used for facades and envelopes. The purpose was to develop new masonry elements with good performance at thermal transmittance and good behavior at noise, fire and durability. Technical and economic feasibility of the masonry prototype systems was validated by experimental tests, according to European standards. The strategy for the development of the products is to assure walls requirements and design parameters for masonry elements, according to the constructions traditions and environmental conditions.