Product Integrity

The process of beer brewing, and beer itself, is often held in a position of repute and tradition. Beer represents centuries-old craftsmanship, produced with ingredients that have been a staple for all layers of society dating back to Neolithic times and the Mesopotamians around 6,000 to 7,000 years ago, ^1,2 inspiring poetry, ³ being incorporated into classical and modern art, ^4–10 and supporting a robust and healthy lifestyle. ¹¹ Notwithstanding the obvious presence of alcohol, which brings about 654the often-experienced feelings of euphoria when it is consumed in moderation, ¹² for a long time, beer has been consumed in preference over town water ¹³ due to its inherent safety, which is linked to the numerous antimicrobial hurdles associated with beer. ^14–17 As such, beer has gained a reputation as a staple beverage with a solid and trustworthy authenticity. This authenticity is well earned and is often the basis of the integrity we award to beer.