In January 1993 I decided to organise a professional development day on men’s health as part of a regional training programme for health promotion officers. I thought about it for a while and rang round places to see what sort of activities there were specifically directed at men. I knew that there were some activities around that involved men getting naked and sitting in sweat lodges and crying a lot and that sort of thing, but I didn’t think that this would be viewed as legitimate health promotion by my colleagues.