ABSTRACT
370In order to analyze medical tourism cluster launching procedures and differentiation process of branding cities, this chapter discusses and synthesizes models, strategies, tactics, and principles for establishing medical tourism cluster and branding Chinese medical tourism destinations. It comprises two parts. Part I includes two chapters covering relative researches and secondary data to elaborate the current development of Medical Tourism. In three chapters, Part II explores important theories of the strategic procedure model and cluster model, then builds a strategic SWOT model and examines it in three settings: Beijing, Shanghai, and Sanya. The Goal of this research project is to bridge the gap between Chinese healthcare industry and tourism industry by analyzing fundamental requirements that the Chinese medical tourism market needs and barriers in its growth, in order to supplement the medical tourism field in current Chinese market.
