The strategic importance of intellectual property and innovation, their support and their maximum use in specific applications today absolutely accents. Constantly accelerating innovation activity subjects brings both positive and negative effects. The current focus on competitiveness and innovation accentuates ensure a minimum threshold of social status of man. Confrontation of theory and practice reveals new insights on the social status of the people. These facts led us to the decision to diagnose selected processes in the implementation of innovations. The starting point is known theoretical knowledge and practical experience in this area. We used the available data and knowledge. We have also implemented their own data collection. Generalized results of this analysis, we consider it useful incentives for the development of theory and practice in the field of social innovation and implementation in real practice.