The main aim of a health and safety campaign is to persuade audiences to adopt or avoid certain types of behaviours. Subsequently, it is suggested that the manner in which this information is presented will be one important determining factor in the intervention’s success. With the advent of inexpensive multi-media packaging it is possible to import great flexibility in design, combining sounds bites with graphical features. For example, one can use this to present images of celebrities or other icons. This review will consider the ergonomic factors which are important in the design of multi-media packaging.